4/6/2023 0 Comments Intel power gadget api![]() ![]() Alongside developing a list of people who are interested in similar content, you have found out which sites your audience shares the most and try and get yourself placed there. Turn This Into A Content Outreach Campaign - this data is a goldmine of opportunities. This breaks down the domains your ideal audience frequently shares and their essential information enough to kick-start your outreach campaign. Explore the things they are sharing and try to get an understanding of how you can get your content in front of them and shared by them. ![]() Click into the Output tab to see the data. Analyse This Data- once you have done this enough times you will have a mass of data to analyse. Should you run out of people that you want to influence, simply go back to the Query page and in the top right corner select page and move up one, as seen below:ħ). Repeat this process for all the people you are interested in. This includes: their name, location, followers, website & contact (this is done using a who is contact lookup through SEO gadget's API). This will copy their last 100 links, their Twitter name and use Topsy's API and SEOgadgets API to pull data on that Twitter user. Showing the last 100 links they have tweeted. This uses the Topsy API to pull in their last 100 tweets. Select the Twitter User in the top right corner to select an influencer you would like to learn more about. Move to the User Links Page - when done identifying which people you want to influence move to the User Links page. You can quickly ignore the bots & people without followers.įocus on people who have a blog or platform to spread your message on, befriend them and start the earliest outreach process (which in its infancy is reminiscent of on-line stalking).Ħ). Select the People Who Are Worth Targeting - using the information from the query page and their influence score you can quickly identify who is worth targeting and who isn't. These should be the people you choose to target.ĥ). Find The Influential People - from this list you can easily identify influencers by their influencer level. ![]() This will pull in the users Twitter Handle, Twitter Name, Author Description, Influence level & The Content of the tweetĤ). This will use your API key and Topsy's API to pull in the last 100 'trackbacks (mentions of this URL on twitter). Put The URL In The Spreadsheet- once you have completed the above simply just paste the URL into the Query tab of the spreadsheet. Open the Spreadsheet- once you have identified a successful piece of content for a competitor now is the time to let the spreadsheet work its magic.ģ). You can enter your competitor's domain and selecting ' top pages' is a great way to find their best content. If you don't already know which content has been successful for your competition then simply use Open Site Explorer. For the purpose of this demo I am going to use SEOmoz's excellent Beginners Guide to SEO. Find a piece of content that has been successful for a competitor - this can be a blogpost, infographic, webpage, image or anything whatsoever, b ut it has to have a unique URL. Here's how Reverse Audience Sourcing Works:ġ). My Reverse Audience Sourcing Spreadsheet- click the link to download.SEOgadget API Key - Follow the link and instructions.PLEASE NOTE: this is Windows only atm and essential to this method. Neils Bosma's SEO Tools for Excel - click the link and follow instructions to download it.Topsy API Access - click the link to sign up for it.With all the different forms of content outreach, this is a useful method of developing a list of your ideal audience to reach and the platforms they share - without ever leaving Excel. So, in a humble tribute to Guy and Richard's presentation, I wanted to communicate this idea, as Reverse Audience Sourcing - expanding upon it and sharing how to do it. Without having a term for the practice, I found it very difficult indeed. I then came back to the office and had the difficulty of trying to explain the idea to my colleagues. Last year I attended Search Love Conference and was inspired by Guy Levine's and Richard Baxter's excellent presentations and their ideas of sourcing your audience from competitor's content and finding platforms your ideal audience will engage with. ![]()
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